building support for sound policies, but also in supporting the IMF publicly within their countries and constituencies, including by helping to correct impressions created by erroneous reports about IMF activities. The Managing Director is the IMF’s primary spokesperson, and his frequent public speeches, press briefings, and media interviews establish overall direction and tone for all IMFcommunications. 4 The Deputy Managing Directors complement and reinforce the IMF’s messages through their own speaking engagements and media contacts. EXR's main role is to serve as a
Transparency and communication have become central to the IMF's mission. The main thesis is that an important means of further strengthening the IMF's external communication in the period ahead will be better coordination and integration of communication with the IMF's policies and operations, especially in country work and for major policy initiatives and issues. Options for implementing the IMF's existing external communications strategy that can be accommodated within existing budget limits are highlighted for discussion.
The framework guiding the IMF’s communications—established by the Executive Board in 2007—has enabled the institution to respond flexibly to the changing global context. The framework is based on four guiding principles: (i) deepening understanding and support for the Fund’s role and policies; (ii) better integrating communications into the IMF’s daily operations; (iii) raising the impact of new communications materials and technologies; and (iv) rebalancing outreach efforts to take account of different audiences. In addition, greater emphasis has been placed on strengthening internal communications to help ensure institutional coherence in the Fund’s outreach activities. Continued efforts are needed to strengthen communications going forward. Several issues deserve particular attention. First, taking further steps to ensure clarity and consistency in communication in a world where demand for Fund services continues to rise. Second, doing more to assess the impact of IMF communications and thus better inform efforts going forward. Third, engaging strategically and prudently with new media—including social media.
of the Fund. An overview of the main findings of such research was included in the 2013 IEO Report 1 :
Between 2009 and 2011, the IMFCommunications Department undertook qualitative opinion research in a small sample of countries in Latin America, Asia, and Europe to assess key stakeholders’ perceptions of the Fund . 2 The research—based on interviews with a random sample of opinion makers—focused on the IMF’s overall image, strengths and weaknesses; effectiveness during the financial crisis; and potential role in the future at the country and global level